Your advertising on formulawebmagazine.com

FWM has a large community with over 44,000 Facebook fans and Twitter and Instagram followers.

1. Banner promotional channel

Banner spaces are allocated on a weekly or monthly basis in visibility lots of 10,000 views and multiples. Below are the planned placements and formats:

• Leaderboard header 728x90 or 940x60 pixels, statistically placed on the header.
• Upper right frame 300x250 pixels, statically placed on top right column
• Lower right frame 300x250 pixels, statically placed on lower right column on homepage and thematic channels only

The purchase of each banner lot also includes:

• a complete on-line statistics system, which allows real-time display of the views and clicks of each banner;
• the possibility of using several banners in rotation in the same advertising space;
• immediate intervention on the campaign to replace or add banners;
• web-marketing consultancy for the best structuring of the advertising campaign and messages to be proposed;

Banners may be supplied in GIF graphic format or in PNG format. The maximum size accepted for banners is 40KB. For a better visualisation it is in any case advisable to keep the size of the banners as small as possible.
The materials can be supplied directly by e-mail to commerciale@formula1.it, or by indicating the URL to which the image can be accessed. Information on the destination URL to be associated with the banner must always be sent together with the banner.

2. Promotional channel ‘Advertorial’

Dedicated editorial campaign involving:

• a dedicated focus with opening articles on the homepage on Saturdays and Sundays; editorial support for reworking the articles;
• a highlighted relaunched article on Mondays;
• 300x250 or 728x90 banner campaign;
• articles linked with others on the theme already published;
• archiving of articles in the FWM DB, unless otherwise specified by the customer, for better indexing on search engines.

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